Focusing on easier-to-convert regions like North America and Western Europe can absolutely help you drive new license revenue fast (the United States is a top three offender for unpaid software use), but if you want to drive next-level revenue, you need to have a revenue conversion plan for emerging markets.

Propelled by an increase of PC shipments to emerging economies, piracy rates in those countries (including the BRIC countries - Brazil, Russia, India, and China) have grown to 68% with software pirates in these regions installing nearly four times more software per new PC than their counterparts in the developed world*. If you want to take your compliance program to the next level, you need to have a recovery plan for these markets. This includes having the right partners, the expertise, and localization.

*2011 BSA Global Software Piracy Study